Twitter ads.....meh
October 25, 2017
Twitter ads.....meh
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twitter Ads
Twitter ads were being used specifically by the social media department, which was a team of 2 individuals. We used it to deploy Twitter ads across North America for both our B2B and B2C verticals. We used Twitter ads because it seemed like the most efficient tool for our need, which was putting ads on Twitter.
Pros
- Twitter ads allow you to preview your advertisements before they go live
Cons
- It's extremely hard to edit ads once they're created
- It's extremely expensive
- The reporting is often inaccurate
- Targeting based on keywords is difficult and typically wrong, and many users don't publicly identify information that would help with targeting
- Twitter ads increased the number of eyeballs that saw our ads
- To this day we haven't seen direct ROI from a Twitter ad
We were grandfathered into Twitter ads and when I left the organization, we were actively researching alternatives.
Comments
Please log in to join the conversation