How we save on analytics and reduced churn
June 18, 2024

How we save on analytics and reduced churn

Dineshan Sithamparanathan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Startup

Overall Satisfaction with Twilio Segment

Twilio Segment is an essential tool in our organization for managing customer data and streamlining communication across various platforms. It allows us to collect, clean, and control our customer data efficiently to personalize user communications in time. It Solves the problems like centralize data collection from various sources, clean and standardize the data and simplifying the data synchronization and enhancing the capabilities of our existing tools. We use Twilio Segment to collect and clean data from multiple sources to analysis and understand user behaviour.

Pros

  • Simplifies the process of data collection with single api from various sources
  • Enhance the accuracy by automated transformation
  • Twilio Segment Startup Program empower early startups with wild range of offers.

Cons

  • Usage-based pricing models could help accommodate the budgets
  • Reporting capabilities need more advanced features
  • Ui seems like bit complex for new users
  • We reduced the time spent on data management by 50%
  • We were able to reduce customer churn by 20% within six months
  • Increased user engagement
Mixpanel and Amplitude offer strong data analytics and Google Analytics is powerful for web data, but their integration capabilities are less extensive compared to Twilio Segment. It's easy-to-use api and data collection and cleaning capabilities Twilio Segment operates as a single source to used by other analytics tools.

Do you think Twilio Segment delivers good value for the price?

Yes

Are you happy with Twilio Segment's feature set?

Yes

Did Twilio Segment live up to sales and marketing promises?

Yes

Did implementation of Twilio Segment go as expected?

Yes

Would you buy Twilio Segment again?

Yes

Twilio Segment is well suited every business which use multi-platform and want to personalized marketing and analysis user engagement in real-time while keeping data privacy compliance. It is less appropriate for small businesses with limited data needs

Twilio Segment Feature Ratings

Account Scoring
10
Customer Data Governance
10
Data Connectors
9
Data Enhancement
9
Data Ingestion
9
Data Storage
9
Data Visibility
9
Event Data
9
Identity Resolution
8
Standard visitor segmentation
9
Behavioral visitor segmentation
8
Traffic allocation control
8
Website personalization
8
Tag library
8
Tag variable mapping
8
Ease of writing custom tags
8
Rules-driven tag execution
7
Tag performance monitoring
7
Page load times
8
Mobile app tagging
7
Library of JavaScript extensions
7

Comments

More Reviews of Twilio Segment

Sam Ho
Diego Polo