Great for email and SMS sending via UI and API
June 12, 2024

Great for email and SMS sending via UI and API

Andy Baird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Project

Overall Satisfaction with Twilio Segment

We use Twilio Segment to send emails, track the opens and clicks, and to do resends and manage spam reports and email authentication. Has been useful in implementing SPF, DKIM and DMARC for our email sending. Managing the authentication, resends and tracking spam reports are the main key features that have been critical for us to make implementing email sending easy and seamless.

Pros

  • Email Sending
  • Email Resending
  • Email Authentication (DKIM)
  • Email Spam Reports

Cons

  • Better management of robot/auto opens/clicks
  • Custom DMARC subdomains should not be auto capitalised
  • Buffering or collapsing of high frequency events
  • Easy implementation of DKIM/DMARC authentication.
  • Quick implementation of email sends and resends.
  • Email analytics and handling of spam reports.
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.

Do you think Twilio Segment delivers good value for the price?

Yes

Are you happy with Twilio Segment's feature set?

Yes

Did Twilio Segment live up to sales and marketing promises?

Yes

Did implementation of Twilio Segment go as expected?

Yes

Would you buy Twilio Segment again?

Yes

Twilio Segment is great if you want to send email / SMS messages, and you need to be able to do it both through a user interface, and via an application programming interface. I have recommended it to organisations that need an email solution that can integrate to their website and back end software, e.g. Stripe for payment processing.

Twilio Segment Feature Ratings

Customer Data Management
7.3
Account Scoring
7
Customer Data Governance
8
Data Connectors
8
Data Enhancement
7
Data Ingestion
7
Data Storage
8
Data Visibility
7
Event Data
7
Identity Resolution
7
Audience Segmentation & Targeting
6.7
Standard visitor segmentation
7
Behavioral visitor segmentation
7
Traffic allocation control
6
Tag Management
8.0
Library of JavaScript extensions
8

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