TubeMogul - Transparent, Efficient Video Partner
March 28, 2016

TubeMogul - Transparent, Efficient Video Partner

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TubeMogul

TubeMogul is used as a programmatic video partner, placing video media across the digital landscape on behalf of our agency and client. TubeMogul is used at the discretion of the media planner working the account.

Pros

  • Transparency - access to a self serve platform
  • Competitive pricing - efficient way to purchase video media

Cons

  • Performance-based pricing metrics - CPE, CPCV, VCPM
  • Email Reporting needs improvement.
  • Increased efficiency - reporting and campaign check-ins can be done quickly
  • Performance - delivering against KPIs
Transparency - ability to easily manage media buy.
Account management - working closely with TubeMogul account managers to get best performance
Well suited in a buy as a method of gaining efficiencies.

TubeMogul (discontinued) Feature Ratings

Ad Campaigns
8.0
Ad campaign creation
8
Ad deployment
8
Display advertising
Not Rated
Ad display and retargeting segmentation
Not Rated
Sequence targeting
Not Rated
Ad Network Integration
8.0
Data Transfer
6
DSP integration
10
Ad Reporting & Analytics
8.0
Ad dashboards
10
Ad performance reports
7
Ad conversion tracking
Not Rated
Ad attribution reporting
Not Rated
Cross-channel ad management
8
Ad forecasting and optimization
7

Comments

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