Great at insight mining, needs work on marketing use cases and reporting interfaces.
Overall Satisfaction with Treasure Data
Treasure Data is being used as a secondary analytics solutions, principally driving following:
1. Unified view of audience
2. Segmentation and Marketing
3. Personalisation
4. Driving ML use cases
1. Unified view of audience
2. Segmentation and Marketing
3. Personalisation
4. Driving ML use cases
Pros
- Unification.
- Segmentation.
- Data Manipulation.
Cons
- Audience activation on Google platforms.
- Audience creation can be made more intuitive in nature.
Comments
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