Best listening tool for quick results and flexible Boolean queries
Overall Satisfaction with Sysomos MAP
Pros
- Utilizes Boolean queries which enables user to build very specific, complex searches.
- Returns search results in near real-time (vs. several hours or days like competitor products).
- Easy-to-understand, intuitive platform. Easy to navigate through listening results.
Cons
- Fairly expensive.
- Customer service response time can be inconsistent.
- Complemented our media monitoring efforts, making our daily reports that we created for clients more comprehensive.
- Enabled our agency to stay on top of market trends by listening to what topics/keywords were "hot", which guided our content marketing strategy.
- Assisted our clients in understanding what was being said/written about them online so they could better develop a unique and effective POV for their brand.
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