Great for those new to market research
Overall Satisfaction with SurveyMonkey
Pros
- It's very cost-effective.
- It's very intuitive.
- Very robust with features like data analysis, skip logic, etc.
Cons
- More complex questions are a bit of a challenge to format in the software.
- While it does have a ton of free features - It would be nice if they could add a few of the premium (paid) features to the free version.
- The fact that their logo appears on the survey is a bit disconcerting, but I think many folks have come to accept this.
- Allow us to gather information for a new client pitch with minimal expense.
- Allows our current clients to conduct research at a reasonable cost.
- Can be used by every member of the marketing team.
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