Item: Audiense
Rating: 9
Author: Victor Manuel Gañan Fernandez

Overall Satisfaction with Audiense

Use Cases and Deployment Scope

We use Audiense for community management of our Twitter and Instagram profiles on social networks and also for our customers. It is used by the marketing department and helps us in the investigation of our target audience. It is a very useful tool for audience targeting and finding users.

Pros and Cons

Pros

Audience segmentation
Social community management
Social analytics reports

Cons

I wish there was an app to use Audiense from my smartphone or tablet. Many times I have the need to manage the community and out of the office I can not do it properly.

Return on Investment

Direct ROI is small, we are focused on improving interaction with our community. It helps us to improve our online reputation and commitment to our fans. The ROI is indirect.

Alternatives Considered

TweetReach Pro

I chose Audiense many years ago because I believed it was the first important and accessible tool for effective management of social media communities.

Other Software Used

Hootsuite Pro, HubSpot, ManageFlitter

Likelihood to Recommend

Audiense is appropriate in any company that wants to manage its community of followers effectively. It is an indispensable tool for any agency that wants to do a professional job in social media.

Using Audiense

Users and Roles

4 - Social media managers, community managers and social media strategies. All people are in digital marketing department and sales.

Comments

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Josie Durney
commented 2 years ago
Hi Victor! Thank-you for your review of Audiense! We love to hear that we have helped you to identify and understand your target audience, and in turn, helped you improved your interaction with your online community! Your feedback regarding an app for Audiense has been passed on to our team.

Audiense is a esential tool for social media strategies in all companies

Software Version