Looking for an MMP? Why not try Singular?
May 01, 2024

Looking for an MMP? Why not try Singular?

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Singular

We're an agency that uses Singular products as part of the suite that our clients have purchased. We use Singular to measure attribution of different media sources, both in web and app ecosystems. Singular is great to measure attribution across OS with a powerful reporting section. It is also very granular the way that it can share permissions.

Pros

  • Attribution
  • Presenting cohort results
  • Reporting

Cons

  • UX Platform design
  • Working with multiple apps across clients
  • We can onboard Singular customers
  • Have a broader scope of MMPs
  • 20% of our clients use Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.

Do you think Singular delivers good value for the price?

Not sure

Are you happy with Singular's feature set?

Yes

Did Singular live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Singular go as expected?

I wasn't involved with the implementation phase

Would you buy Singular again?

Yes

It is very well suited when measuring attribution across sources, and having a dashboard with all cost, attribution and data in one single place. They have a very good cost integration section. Where you can ingest multiple spend/cost sources. So you have the whole picture. The UX could be a little bit easier to use

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