Item: Semrush
Rating: 10
Author: Verified User

Overall Satisfaction with Semrush

Use Cases and Deployment Scope

Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection of data is important as well as the consistent product development as needs change along with industry shifts and the introduction of AI search.

Pros and Cons

Pros

Simple interface for finding and comparing data
Providing a large dataset for review that's current
Spanning SEO and PPC channels for market research

Cons

Providing different views for marketers based on verticals
Adding to the AI suggestions in a useful way
Clearly identifying tasks to improve results into an action list

Return on Investment

Enough data is available to consider entering into new markets
Page-level refinements are a little more difficult to find
Maintaining a sense of overall visibility is helpful
Recommendations for scaling efforts would be a great addition

Usability

The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.

Alternatives Considered

Ahrefs, Screaming Frog SEO Spider and Schema App

Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search marketing but have such a narrow look at the market where Semrush provides regular updates to their service.

Key Insights

Do you think Semrush delivers good value for the price?

Yes

Are you happy with Semrush's feature set?

Yes

Did Semrush live up to sales and marketing promises?

Yes

Did implementation of Semrush go as expected?

Yes

Would you buy Semrush again?

Yes

Other Software Used

Screaming Frog SEO Spider, Schema App, Google Search Console, Bing Webmaster Tools

Likelihood to Recommend

Semrush provides a lot of data based on industry norms and provides the ability to export the data for further manipulation. The data is sometimes hard to manipulate within the interface and isn't always intuitive for marketers earlier in their career. Providing some guidance as to actions that can be taken would be valuable.

Semrush Feature Ratings

Comments

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Semrush continues to deliver and responds to market changes