Scalable and Robust
March 01, 2024

Scalable and Robust

Yassir Sahnoun | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud

My client uses Salesforce Marketing Cloud. We use it mainly for email campaigns and tracking customer engagement. It's been a game-changer in how we personalize content for our audiences and has taken the guesswork out of which strategies are actually working. The real win has been in breaking down customer data silos, giving us a clearer picture of our marketing impact. It's a hefty tool with a lot to offer, and while it took a bit to get the hang of it, it's become invaluable for my client.

Pros

  • Personalization
  • Customer journey mapping (b2c)
  • Integrated analytics

Cons

  • Learning curve (takes forever to get comfortable with, especially for a contractor/freelancer like myself)
  • Addons drive up the cost, making it harder to ask the client to add certain integrations or uses
  • Better email conversion rates
  • More repetitive customer
  • More time to dedicate for manual marketing tasks
Got it, scaling it back. I'd rate Salesforce Marketing Cloud a 10 for scalability. It's been great at keeping up with everything we've thrown at it, growing with our needs. Whether it's simple campaigns or something more complex, it handles it all. It's like having the right tool for every job, making it a perfect fit for us as we expand.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

It’s great for large scale email marketing and sending, as well as data driven b2c businesses like my client’s. However, if you’re a small business with fewer needs and tools that you need to integrate, I’d recommend against it due to complexity and high cost.

Salesforce Marketing Cloud Feature Ratings

8.9
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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