Return Path
Updated January 20, 2022

Return Path

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Return Path (legacy)

Overall Satisfaction with Everest (Return Path + 250ok)

Return Path is used by our marketing organization. Return Path is leveraged to monitor deliverability using tools such as Inbox Tools such as Reputation Monitor, Inbox Preview, Inbox Monitor, etc. Reputation Monitor, I leverage to measure reputation of the organization IP addresses. It helps isolate where the deliverability issue is. Reputation Monitor also provides the IP Sender Score which is like a credit score for your IP. I also use Return Path to confirm inbox placement and how the emails render across different browsers/devices.

Pros

  • Reputation Monitor - provides Sender Score
  • Inbox Tools integration within your ESP (ease of use)
  • Certification

Cons

  • Certification pricing - if too high some could do without
  • Deliverability monitoring success
  • Deliverability efficiency (ease of use)
  • eDatasource and Goodmail
Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
Return Path is a must to monitor deliverability.

Everest (Return Path + 250ok) Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
Not Rated
Triggered drip sequences
Not Rated
Dashboards
10
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
Not Rated
Image Validation
Not Rated
Inbox Display
Not Rated
Spam Testing
Not Rated
Email Previews
Not Rated

Comments

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