Radian6 Review from an ex-agency side analyst
Overall Satisfaction with Radian6
Pros
- Sentiment Analysis - Radian6 does a good job of gathering and categorizing data from various social media channels. It also has a convenient export option that allows you to manipulate the data using your own external tools.
- Social Listening - Radian6 is useful for brands that want to know the impact of a campaign in real time. Especially to answer questions like "Is our target audience responding the way we anticipated?"
- Social Media Marketing - Radian6 is useful when planning a social media campaign or any integrated marketing plan which involves social media.
Cons
- Quality Control.
- Price.
- Multiple User Access.
- Increased efficiency - Using Radian6 was definitely faster than manually tracking queries on various social media channels
- Better response rate - Brand could more efficiently respond to customers in real time without hopping around to various websites.
- Learning curve - It took about 4 weeks to get Radian6 integrated with other processes and tools
Comments
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