Great for personalisation & testing
September 01, 2017
Great for personalisation & testing
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Qubit
We currently use Qubit in the optimisation section of the Digital department. It enables us to test out new functionality and/or things we think we solve problems customers are having before going forwards with the costly & timely process of implementing them on the site. We also have recently started using Qubit to segment our customers and serve them personalised content.
Pros
- Customer segmentation
- A/B & multivariant testing
- Social Proof
Cons
- Easier to use javascript / HTML / CSS editor
- Automated personalisation
Comments
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