Good testing and personalisation platform, not suitable as one-stop-shop
Updated January 02, 2018
Good testing and personalisation platform, not suitable as one-stop-shop
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Qubit
Qubit is used to create either A/B tests or personalisation experiences. A/B tests are typically developed by a dedicated person in the Tech team, based on a marketing request. They are not meant to be reusable. Personalisation experiences (e.g. banners, marquees, etc.) are created by a dedicated person in the Tech Team, based on a marketing request. They are then reused and modified by the marketing team to update the copy, images, triggers, etc.
Pros
- A/B tests for front-end related changes.
- Complex experience personalisation (requiring coding).
- Complex management of segments.
Cons
- DIY/Marketing-friendly personalisation.
- Multi-variate test or complex test setup.
- Programmatic experiences.
As alternatives to Qubit, we considered:
* Optimizely: more limited personalisation options, more expensive to be used across different sites.
* Maxymiser: more expensive.
* Monetate: slightly better feature set, especially for personalisation or programmatic experiences, but would have required work to migrate datalayer and reconfigure tool - however, remains a contender for the future.
* ContentSquare: more focused on visual analytics and more limited in terms of personalisation.
* Optimizely: more limited personalisation options, more expensive to be used across different sites.
* Maxymiser: more expensive.
* Monetate: slightly better feature set, especially for personalisation or programmatic experiences, but would have required work to migrate datalayer and reconfigure tool - however, remains a contender for the future.
* ContentSquare: more focused on visual analytics and more limited in terms of personalisation.
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