Solid tool to monitor and control the user journey
Updated November 06, 2017
Solid tool to monitor and control the user journey
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Qubit
We use Qubit to track our website visitors and give us information about where they are coming from, what parts of our site they are using, and what is causing them to convert. We also use it to serve up personalized website experiences designed to increase online conversion rate and help to lower our cost-per-lead and increase the ROAS of our online advertising.
Pros
- Visitor cloud that views the entire journey
- Connects with our other systems
- Knows about our users and helps us to personalize web experiences
Cons
- The interface is a bit "industrial"
- Could be more user-friendly and more "marketer-friendly"
- Requires code to do most things
Qubit is probably the most powerful tool that we reviewed. The challenge is that with the power comes a large responsibility to make sure you are doing it right and not having issues. With digital tools, power and complexity seem to go together so you have to make sure that you have the resources to manage it.
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