Item: Coveo Qubit
Rating: 7
Author: Adam Harris

Overall Satisfaction with Qubit

Use Cases and Deployment Scope

Qubit is central to our plans to both develop the website through iteration and personalise our customers' experience. It is used by marketing and IT, but for ideas that could come from any area of the business. We also use qubit for messaging when targeted customers leave certain pages. Similar to what Yieldify do, but within the system.

We also use the consultancy side to make sure we get the best out of the system and over time this will allow us to be self-sufficient.

Pros and Cons

Pros

I think the account management is excellent
The system is powerful and over time becomes more powerful
Simple statistical interface
Flexible and capable to tailor your needs

Cons

The system is flexible and powerful but with that comes a certain complexity - it's not a point and click system.
As the system grows, the cost of the system goes up - the danger is that developments you want and need come at a cost when you are already committed to the system.

Alternatives Considered

Yes - we chose this over other solutions. We chose it as it got the best balance between usability, functionality, capability and price. We also liked the people.

Other Software Used

Google Analytics, SessionCam

Likelihood to Recommend

Good at following a test and learn approach to developing your websites but its power is in segmenting the tests and building personalisation. I think it would suit a business that has a good UX team including a dedicated front end designer. This business would be post launch and trying to develop the site and be more sophisticated in its approach to targeting customers onsite.

Comments

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George Barker
commented 8 years ago
Hi Adam, Great to hear that Qubit remains central to your plans to both develop the website through iteration, and personalise your customers' experience. We're continually looking to make improvements to the platform and decreasing the technical barrier to entry is something we're looking at solving. In the latest release we've introduced better collaboration workflows for tech and marketing teams to work together (ask the team). Thanks again for the review. George, Customer Advocacy at Qubit.

Qubit Review