An insight into working with Qubit
Updated January 22, 2015

An insight into working with Qubit

Chris Bradshaw | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit

We are using the Qubit platform to help us test and optimise our main B2C sites which specialise in the sale of attractions and experiences around the world. Working closely with Qubit's strategy team, we implement tests across the sites with a focus on the product pages and booking funnel. The aim is to generate marginal gains enabling more customers to find what they are looking for and ultimately compete their transaction.

Pros

  • Qubit have an excellent understanding of our business and the challenges we face
  • They are able to help us implement 'best practise' enhancements based upon their experience working with other clients in non-conflicting industries

Cons

  • Some of the tests we do are centred around disrupting the users' journey to draw their attention to a particular message. At the moment, some of the solutions offered for desktop users do not translate to mobile and tablet, so this is an area that need to be improved.
  • We've seen a significant uplift on a number of tests we have implemented, leading to incremental sales worth over £500,000 this year.
  • The platform has also enabled us to learn more about our customers and their booking behavour
Qubit are very well suited to the stage of business that we are at and are able to add value within our budget.
I think it depends upon where you are in the cycle of optimisation with your site. For small to medium sized sites with traffic of up to 250,000 unique visitors a month, I think Qubit are ideal. For high volume sites, I'm not sure how effective they would be for those looking to do a lot of MVT. We are not at that stage just yet so I can't comment on that, but for basic A/B testing they are ideal.

Using Qubit

Obviously budget plays a factor and I think Qubit are excellent on this front as they are able to adapt to meet our needs. Providing we continue to be happy with the gains we are making and we receive a return on our investment, then we will extend our contract.

Comments

  • Laura Kightlinger | TrustRadius Reviewer
    Laura Kightlinger
    (Vendor Representative) commented 8 years ago
    Hi Chris, Thank you so much for your feedback. It is great to hear that you have realised £500k+ in incremental value as a result of your use of Qubit and that your account team has learned so much about your business in order to provide meaningful consulting. All onsite experiences can be tailored to mobile and tablet, so please let us know how we can do this better as future work is scoped. Thanks again for taking the time to share feedback! Laura, Head of Customer Success at Qubit

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