Item: Coveo Qubit
Rating: 8
Author: Alena Strejckova

Overall Satisfaction with Qubit

Use Cases and Deployment Scope

We have started using Qubit more than a year ago. It is being used only for the E-Commerce department of Uniqlo Europe. Since our platform is being managed in Japan, Qubit gives us the flexibility to implement redesigns in an easy manner and increase our conversion rate accordingly. We also use the Discover platform for behavioural data reporting and A/B live testing on the site.

Pros and Cons

Pros

A/B testing supported by great account management
The feedback box has helped on many levels as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development. New products or additional sizes are being introduced based on the customer feedback.
Redesigns - Since our platform is being managed in Japan, Qubit gives us the flexibility to implement redesigns in an easy manner and increase our conversion rate accordingly
Great account management.

Cons

Several tests that we wanted to push live are taking longer to implement as expected. I wish they had more capacity especially around Christmas.

Return on Investment

We have seen an overall increase in our conversion rate online since we have started using Qubit.

Likelihood to Renew

We are thinking about adding new Qubit products to our portfolio in order to be able to target customers based on their behavior. As a online retailer entering new markets, we believe Qubit can help us in customizing our content for different market needs.

Likelihood to Recommend

We have tried to use Qubit as a tool to answer business questions such as finding the right free shipping threshold. However, Qubit seems not to be the appropriate tool to answer those questions. On the other hand, Qubit is a great tool for customization and targeting content to different customer groups.

Comments

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Laura Kightlinger
commented 8 years ago
Hi Alena, Thank you for your feedback. It is great to hear that Qubit has provided you and the business with so much flexibility and that the data collected via our platform is useful. I am also glad that you are pleased with your servicing. We are always striving to accommodate our clients and work as swiftly as possible, and I hope that we can meet your expectations as we continue to partner. If you have any other feedback, please do not hesitate to let us know. Thank you again for taking the time to share your thoughts. - Laura, Head of Customer Success at Qubit

Everything is possible with Qubit - highly flexible conversion optimisation tool!

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