It's been the "you get what you pay for" direct mail solution
March 27, 2021
It's been the "you get what you pay for" direct mail solution
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with PFL Tactile Marketing Automation
We use PFL [Tactile Marketing Automation] as a lead generation tool for our sales team. We work closely with sales to identify key targets, and then we deliver mailers via FedEx to open the door for our sales team when it comes to building up interest and pipeline. It's used jointly by sales and marketing to power the campaigns.
Pros
- Integration with our Marketing Automation system (Marketo)
- A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
- Warehouse storage of mailers
Cons
- Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
- We've had instances of them sending out the wrong mailers based on the orders we've triggered.
- Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
- The ability to trigger bulk mailer orders
- Having off-site storage and kitting of the mailers
- Integration with our marketing automation tools
- We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
Do you think PFL Direct Mail Platform delivers good value for the price?
No
Are you happy with PFL Direct Mail Platform's feature set?
No
Did PFL Direct Mail Platform live up to sales and marketing promises?
No
Did implementation of PFL Direct Mail Platform go as expected?
Yes
Would you buy PFL Direct Mail Platform again?
No
Comments
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