PathFactory is a better path for analytics

We use PathFactory as the content backbone for all our digital engagements for our Customer Success org. That allows us to easily track engagements for the various channels we use in one single dashboard. As a result, we can easily analyze and optimize.

PathFactory also gives us deeper insights into content engagement (time spent on asset, # of assets viewed, visitor content journey and more). These metrics allow our Data Science team to work on figuring out customer intent in order to better recommend how we should support them.

Lastly, one of the best things about PathFactory is their customer support. They do an amazing job making sure we get what we need to run the business and get value out of our subscription.