Item: PathFactory
Rating: 10
Author: Kathryn Shypulski

Overall Satisfaction with PathFactory

Use Cases and Deployment Scope

From a marketing prospective, we used PF as a content library housing external facing assets such as flyers, whitepapers, thought leadership articles.

Pros and Cons

Pros

Organized view of content assets
Ability to promote similar content for users to continue their journey
Great tracking on time users spend in particular content sets

Cons

easier ways to share both static documents/PDF and videos or webinars on-demand
get details on usage but would appreciate more filtering capabilities by organization and users

Return on Investment

Unfortunately, TR didn't renew our contract and I was only exposed to the platform for less than a year would have liked more time to work on being more proficient with all the tools and data reporting

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their leisure vs. a website or email campaign. I was not on the demand generation side of PF solely was there it build the content library with all newly created assets.

PathFactory Time to Value

Yes, it was worth the effort. TR and PF provided a couple of educational training sessions approximately 30 minutes each which was well worth it just wish I had more time with the platform.

PathFactory Buyer Enablement

Not being on the purchasing side of marketing rather focused on content creation and library set up - I would have to assume that the ability and functionality of PF making it very easy and efficient for prospects to consume as much content as possible to help them make a purchasing decision faster. Being able to self-educate and binge on materials would definitely help the sales reps close deals faster.

Key Insights

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

Alternatives Considered

Advisor

I view Advisor and PF as different platforms with different use cases. Advisor for sales enablement, support and training of internal teams vs. PF as a content hub for prospects and existing customers.

Other Software Used

Advisor, Adobe Workfront, PathFactory

Likelihood to Recommend

Best use case was ability to share with our sales team to send a set of content to existing customers and new prospects allowing them to consume as much or as little content as possible. Not so great tool for internal education Thomson Reuters uses a platform called Advisor. I view PF platform as a customer facing tool excellent for content sharing.

PathFactory Feature Ratings

Comments

Please log in to join the conversation

Need a content hub that encourages self-education and asset binging - PathFactory is your solution!