Pathfactory for B2B Saas
December 22, 2022

Pathfactory for B2B Saas

Cameron Jarrell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use Pathfactory as a way to promote additional pieces of content that are relevant to the asset that a user finds via paid/organic searches. We also use it to create pages that are tailored specifically for accounts that we target to make sure all the content on the page is relevant to the questions and challenges that we are trying to solve.

Pros

  • Compiling relevant content onto one page to influence users to continue reading.
  • Creating ABM types of pages with very little uplift from a technical perspective.
  • Makes it very simple to include carousels of content on your existing web pages.

Cons

  • Making complex pages isn't the easiest, as you are somewhat restricted in their page editor.
  • Some form of data validation would be valuable when multiple people are adding new content.
  • The analytics aren't the easiest to extract from the platform.
  • The page per session that we see for people viewing assets on Pathfactory is higher than those who see assets one at a time.
The most effective aspect of our business that we have seen Pathfactory influence is helping close deals with our ABM campaigns.
I wasn't with the company when the platform was set up.
Our buyers have been able to consume content relevant to their questions at a much faster pace, which has helped them reach out to our sales teams faster.

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

I wasn't involved with the implementation phase

Would you buy PathFactory again?

Yes

Anyone that is selling to businesses would be a good fit for Pathfactory. I feel like Pathfactory is an especially great fit if the product that you are selling requires buying from multiple people in an organization and if the product itself can be viewed as complex.

PathFactory Feature Ratings

Content hub
8
Forms / Gated content
10
Embedded CTAs
10
Content automation
Not Rated
Audience profiling and targeting
8
Closed-loop tracking and reporting
Not Rated
Content performance analytics
8

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