Big Fan of PathFactory
December 17, 2022

Big Fan of PathFactory

Margot van den broek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory to easy share our marketing assets. The product address the issue of easily sharing a lot of different kind of assets and being able to put them in one place to consume. They also help us understand who is reviewing our assets. We use it all over our website and in our marketing/sales emails.

Pros

  • customer success
  • having a useful product
  • help engage our customers

Cons

  • the platform has a bit of a learning curve. sometimes hard to learn and if something changes its hard to find what I was looking for
  • sometimes there is a lack customizations but often times the engineers can find some sort of solution for it
  • we can track the customers that are consuming our product and use analytics to back up the ROI
  • Organization of all our assets
  • Sales team loves the product so thats a win
I dont think we have necessarily worked with PathFactory in terms of campaigns but once we have a new asset live we add it to the content library and any tracks we see would be most helpful.
I was not there to set it up but any new user does need some training because the product itself is a little difficult to navigate
Because we can organize all our assets by solution type or industry the content is catered to that prospect. We also use personalization in our explore pages. These really help push the prospect through the pipeline and since they can review multiple different assets and different assets types quickly after each other they can do a better job of educating themselves on our solution.

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

I'm not sure. I wasn't on the team yet when we looked at this product
I think PathFactory would be really helpful for any companies working with large enterprises and have a good amount of content/assets to share. It is such a great way to organize a bunch of assets in one place or engage prospects with several different assets at once. I think if you dont have a lot of content to work with it might not be the best.

PathFactory Feature Ratings

Content hub
7
Forms / Gated content
9
Embedded CTAs
9
Content automation
8
Closed-loop tracking and reporting
8
Content performance analytics
8

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