Pardot makes marketing automation easy
May 08, 2019

Pardot makes marketing automation easy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

We use Pardot for our email marketing lead generation campaigns and to communicate with our users. It is primarily used by the Sales and Marketing teams with limited use by our account managers. Pardot allows us to leverage automation and drip campaigns to make our marketing efforts much more effective and wide reaching.

Pros

  • Drip campaigns.
  • Link/Sync with Salesforce.
  • The UI is very easy to configure.

Cons

  • Better tools when building drip campaigns - the tools are flexible but it can be quite complex.
  • We have closed several deals from leads generated from Pardot.
  • Pardot has allowed us to get more from our marketing budget and has mad the sales team more efficient.
We originally used Marketo but switched when Salesforce bought Pardot. We expected the Salesforce/Pardot integration to be better than Marketo but that was not the case for many years. However, now I think the integration is as good as Marketo and having both products (Salesforce and Pardot) under the same brand gives us more confidence that the Pardot/SF link will continue to improve and offer new features.
Pardot is great for firms that do heavy email campaigns. It is similar to Constant Contact but significantly more powerful and flexible.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
7
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
7
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
10

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