Great tool to get your team into the testing mentality.
February 26, 2024
Great tool to get your team into the testing mentality.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
Optimizely is an essential tool for our Conversion Rate Optimization (CRO) program. We use Optimizely to execute small tests quickly to improve our conversion rates. Using this tool, we've been able to drive frequent and consistent incremental gains in performance for various avenues of our business. I also appreciate how self-serve the platform can be. However, they also offer managed support when we need it. Overall, it's a great, useable, easy-to-understand tool for any marketer!
Pros
- Self-serve capability.
- Reporting interface.
- Support
Cons
- It can be tricky to use if you don't know how to code.
- Metrics/reporting can be confusing.
- Saving money not needing to hire CRO manager.
- Driven higher 2-10% higher CVR in certain tests.
- Encourages more frequent testing.
Having this tool has enabled us to do faster and more frequent testing. This has changed the overall perception of testing internally, and more stakeholders are inspired to suggest/execute more tests. Having a test-forward mentality is crucial to growth. Optimizely helps us collectively stay in that mindset.
It's slightly more complicated to use, but in my experience, it has more capabilities. Also, Google Optimize was depreciated, so this is definitely the next best platform.
Do you think Optimizely Web Experimentation delivers good value for the price?
Yes
Are you happy with Optimizely Web Experimentation's feature set?
Yes
Did Optimizely Web Experimentation live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Optimizely Web Experimentation go as expected?
I wasn't involved with the implementation phase
Would you buy Optimizely Web Experimentation again?
Yes
Comments
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