Optimizely Web Experimentation Is The Only Optimizing Tool You Need
Overall Satisfaction with Optimizely Web Experimentation
We use Optimizely Web Experimentation for conversion rate optimization. We are always trying to improve our user journey and get customers lower down in the funnel, faster. We are a B2B business so personalizations are becoming an absolute must for us. We never realized the power of personalizations until we got Optimizely Web Experimentation and attended Opticon. We have 3 websites that we use Optimizely Web Experimentation for and are quite happy so far with the service. We do struggle with creating the correct metrics and figuring out which metrics to build but Optimizely Web Experimentation has really helped us improve out user workflow and ux.
Pros
- Page setup and being able to reuse the a created paged
- Segmentation and personalizations
- Easy analytics to understand with the confidence interval
Cons
- Better GDPR compliance
- Better documentation on Edge vs Web
- Better compatibility with GTM
- Saved money on experimentation
- Increased conversions
- Better segmentations and personalizations
We are always interesting in metrics and being able to have the visibility needed to make improvements to our sites. Optimizely Web Experimentation has helped give us that visibility.
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