Item: Optimizely Content Marketing Platform
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

We use Optimizely Content Marketing Platform to collaborate in our content generation efforts and issue approvals to publish and use content as it's finished and becomes available. The platform helps us streamline efforts across different departments and does a good job of providing transparency about the process along the way. If something is being held up due to pending approval, it's apparent where the holdup is. The system has helped us stay on target and locate helpful material.

Pros and Cons

Content Approvals
Library of Content
History of Content Changes

Providing clearer prompts when a deadline is missed
Improved search functionality to make it easier to find content
A progress chart to provide better transparency about where approvals stand

Return on Investment

Content visibility- provides better transparency about approvals processes
Paper trail- reduces need for additional emails and updates about approvals
Metrics- it would be great to have enhanced metrics for better reporting and understanding outcomes

Usability

The approvals process itself is something I use on a routine basis with new content development. I also use the content library on an occasional basis, though I find the search functionality a little cumbersome. I appreciate the transparency when it comes to the approval process and find it easier to understand where things might be held up.

Content Marketing Campaign Performance

With Optimizely Content Marketing Platform, it is easier to reuse content or find older content that may be reuseable. I find that it's helpful to understand deadlines and processing stages, though I'd like to have better visibility about metrics and an improved search function to make it easier to find content that I'm looking for.

Alternatives Considered

Asana, monday.com, Trello and Smartsheet

Optimizely Content Marketing Platform is better for shared content development and approval processing. It provides better transparency and history for a specific piece of content than Asana, Trello and Smartsheet, though it competes closely with Monday in this regard. The content library is also more accessible with Optimizely Content Marketing Platform than a lot of the other platforms.

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Not sure

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Marketing Platform again?

Yes

Other Software Used

Smartsheet, Asana, Trello, monday.com

Likelihood to Recommend

Optimizely Content Marketing Platform is helpful when cross-department approvals are needed. It can help streamline efforts and provide better transparency about where approvals and content generation efforts stand. The content library could be improved for better functionality and useability of material, and it would be interesting to explore additional capabilities. For instance, could the system be used to share more materials with colleagues that don't necessarily need to use the approvals process, but only need access to the finished material?

Optimizely Content Marketing Platform: a valuable tool for content development and approval processing

Overall Satisfaction with Optimizely Content Marketing Platform