A useful product for complicated products
June 21, 2024

A useful product for complicated products

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Optimizely Content Cloud

Overall Satisfaction with Optimizely Content Management System

We use Optimizely Content Management System to manage the front end of our website. It allows a large amount of more complex features to be possible and enables a quick way to update the site with relative ease. The program itself, although complex in places, once you are used to it, it is built rather logically, making it easier to find your way around.

Pros

  • Creating new pages and blocks are is simple to do
  • The layout of how the system works is logical and easy to understand
  • Uploading documents before running jobs is easy to do

Cons

  • It seems to be quite difficult to be developed for new features
  • There seem to be some issues when trying to update just the front end data without doing a full catalogue import to over-write it
  • It allows us to have a functional ecommerce site
  • It enables us to have a variety of journey types at to be checked out
  • There is a lot of reliance on spreadsheets and running jobs, with less automation than I would like
We also use Optimizely Content Management System experiments to do our A/B testing which provides useful metrics and analytics that really help us to understand what changes will actually help to improve conversion and the overall customer journey. This is mostly then fairly easy to replicate into the main CMS based upon the experiment results.
It useful to be able to use the products together, the interfaces of them are fairly similar, which certainly helps to keep a familiar look and feel across the platforms. The logic is also very similar which has the same benefit, in that it is consistent across the products.
The implementation process for us took a little longer, and overran by around 6 months, but this was done alongside a large back end data re-platform too so this was not purely down to Optimizely Content Management System. Ultimately the platform change did enable us to have more flexibility and to create more content in quicker succession.
We found we have more freedom with creating content and updating content was easier as we were able to build blocks and pages much quicker and easier than we were previously able to.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

No

Would you buy Optimizely Content Management System again?

Yes

It has been useful for updating specific pages, that process is very simple and it makes for an easy task to do that isn't too time consuming. It can also be quite long winded to do some jobs, although functional, it doesn't always work exactly as we would want it to.

Optimizely Content Management System Feature Ratings

6.5
WYSIWYG editor
Not Rated
Code quality / cleanliness
Not Rated
Admin section
7
Page templates
Not Rated
Library of website themes
Not Rated
Mobile optimization / responsive design
6
Publishing workflow
9
Form generator
4
7.0
Content taxonomy
8
SEO support
4
Bulk management
9
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
Not Rated
API
Not Rated
Internationalization / multi-language
Not Rated
Not Rated
Role-based user permissions
Not Rated
CMS programming language or framework ()
Not Rated

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