Optimal Workshop is a valuable tool
Overall Satisfaction with Optimal Workshop
Optimal Workshop is used at my organization for two tools: Card Sort and Treejack. These assist the investigation of labeling, categorization and information architecture on your website. We, in particular, use it to investigate websites navigation hierarchies and labeling to identify user struggles and navigations strengths. This research helps strengthen our website navigation recommendations to clients.
Pros
- Optimal Workshop conducts speedy recruitment at a fee.
- It is relatively easy to set up tests on Optimal Workshop.
- Optimal Workshop helps in the analysis of the user data by generating graphs, pie charts, and pie trees.
Cons
- Not all users take the tasks seriously, some rush through tasks in order to be paid for completing the study. Optimal Workshop doesn't have a simple way of reports this (i had to go out of my way to report more than 50% of my users had rush through my tasks and skewed my results). Although, if you get in touch with them, they will replace the participants.
- Optimal Workshop has had a positive impact on investigating information architecture on several websites.
- Optimal Workshop has helped investigated the labeling on several websites.
- Optimal Workshop has also support in the investigation of UX in navigations.
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