Netting out on Netbase
August 14, 2015

Netting out on Netbase

Andrew Dolby | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

We use Netbase for:

  • Researching sentiment of potential clients
  • Researching sentiment for current clients
  • Researching usage and awareness that may fuel future campaigns
  • Social listening for potential positive/negative brand effects
  • Active hashtag or social campaign tracking

Pros

  • Netbase allows you to tune queries very well, allowing you to make real-time tweaks to get the most out of your search.
  • Netbase has decent visualization.
  • Netbase compiles comprehensive social data that feels complete.

Cons

  • I would love to see more visualization options to make client reporting easier and more robust.
  • I would like to see adoption of some basic social analytic tools that would allow me to make Netbase my go to for all social analytics.
  • More visual platform support.
Community Management, Social Strategy, Analytics. These positions tend to have a lot to do with existing business, but also factor into the new business side of things regularly.
  • It cuts down on time it takes for reporting.
  • It makes new business pitches more comprehensive
Netbase really seemed to be the most dynamic, responsive and comprehensive tool with a great UI. The intuitive nature of Netbase cannot really be overstated.
We're seeing a lot of efficiency with the tool, and I am sure that will only grow as we use it more and on more projects.
I think if a client wants to measure effect of owned social, then it doesn't really make sense, but social listening, well that is where it excels.

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