NetBase is a great social listening tool.
Overall Satisfaction with NetBase
At my company, NetBase was used to gather Twitter data for major client accounts. From the insights we gathered off of NetBase, we would then go on to build detailed monthly social reports and brainstorm strategies for next steps for the upcoming month.
Pros
- Dashboard widget allows you to filter data based on specific time ranges, which is especially useful for generating reports.
- NetBase is good at mining data and is able to pull in details that other social media analytic softwares don't offer, like influencers by rank.
- NetBase offers visual aids, which again, is great for compiling reports for clients.
Cons
- Need to set your own sentiments. For users just starting out in social media, this could be especially difficult if you're not sure what you're looking for.
- Depending on the volume of information you're trying to pull in, Netbase has the tendency to lag.
- NetBase isn't intuitive so when you are building a new profile to track, you have to figure out broad keywords and then add additional sentiments through trial and error process, which may be time consuming.
- Pro: NetBase saves a lot of time on tracking accurate analysis of sentiments.
- Con: NetBase didn't provide enough details to be the standalone tool when it came to reporting. Other tools were needed to supplement to create a detailed report.
Marketing, social media analytics, research
Comments
Please log in to join the conversation