Outside Insight means Advantage YOU with Digital, Social Analytics
June 12, 2019

Outside Insight means Advantage YOU with Digital, Social Analytics

Jason Mollica | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We use Meltwater's dynamic digital and social media analytics platform to help educate and prepare students in American University's School of Communication to stay on top of today's ever-changing world. In 2017, we launched a digital analytics class to address specific student requests to be more versed in how to understand the billions of online conversations.

Pros

  • Easy to learn and use
  • Clear and customizable graphs for analytics reports
  • Customer service is top-notch

Cons

  • None to speak of at the time of submitting the review
  • Class sizes have grown
  • Meltwater has become a trusted partner in educating our future professionals
  • Has allowed the school to add a new online concentration for digital analytics and marketing
While we use Google and Hootsuite as part of our class education, Meltwater's platform is our go-to every semester. Meltwater provides a dashboard that makes it easy for the new and/or experienced user to understand the data, share it with a class or group, and offers room for growth. While I have enjoyed using Brandwatch in my past classes, I have found Meltwater to be much easier and students/colleagues are able to grasp it without feeling overwhelmed or lost.
Meltwater's platform is really effective for any sized business. However, your client and/or business should be aware that any intelligence platform is not cheap. That stated, my students have used Meltwater for digital and social communications campaign projects, monitoring how wide our class chats spread, and digging deeper into conversation data on Twitter.

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