Marketo works for Sales people
Overall Satisfaction with Marketo
Marketo is used by our marketing team and how we get inbound leads. As a sales person, I use Marketo to see the activity of the leads to know what to address with them. It is being used across the sales department. The marketing team is the biggest user of the tool and it's helpful in getting us the leads that are most qualified and in a timely manner.
Pros
- Tracking what leads are looking at and telling what is a hot or warm lead
- Accurately scores leads based on activity
- Easy to understand from a sales person perspective
Cons
- It seems to be working really well and is real time.
- Sometimes leads don't seem to get into our queue until a few hours after they looked at something, but that might be on us for our scoring metrics.
- Lead Management
- Prospecting / New Business
Our goal is to qualify inbound leads and prioritize our following up. Marketo helps us score and track which leads are warming up and helps us achieve our goals of getting a qualified contact.
Not available
Comments
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