Marin Software - Powerful Bidding & Optimization at Scale
May 09, 2014
Marin Software - Powerful Bidding & Optimization at Scale
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Marin Software
Marin Software is being used as our cross-publisher tracking, optimization, and reporting platform. Especially as we continue expanding our paid search globally, having the flexibility to make changes at scale was very important to us. We adopted the app to address the several publishers we work with as well as for its integration features.
Pros
- API feed for importing back-end analytics data into the app
- Ability to use the filtering function to cross-segment performance data
- Customized reporting module so reporting can be tailored for specific geographic regions/audiences within the organization
- Customizable bidding folders to target multiple conversion CPAs
Cons
- Better creative development functionality for Facebook
- Expansion and development to integrate with other social channels
- Salesforce/CRM integration
- Increase efficiency from time savings
- Faster lead conversion and at lower CPAs from bidding folders
- Better communication through automated reporting on specific metrics
I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. filtering, tracking, bidding, reporting) and at the right price-point.
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