MailChimp is used across the museum by various departments - development, membership, education, marketing/PR - for email marketing. I personally manage campaigns to various segments of donors, including e-newsletters, solicitations, science updates, and invitations. We are also currently exploring the "Chimpegration" plug-in, which integrates the Raiser's Edge fundraising database with MailChimp. As an environmentally conscious organization, MailChimp drastically cuts down on the amount of snail mail we've historically sent to donors and members, and allows us to reach new audiences who choose to subscribe to general e-news and museum updates.
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