Superb Marketing Automation Value
Overall Satisfaction with LeadSquared
I use Lead Squared as the marketing automation platform to support my B2B clients. LS is used for campaign creation, distribution, analytics and lead management. It goes way beyond a basic email service provider as it features lead scoring, landing pages, triggered campaigns and CRM functionality. It offers a lot of value for the price paid.
Pros
- Campaign development
- Landing page creation
- Analytics
Cons
- A/B testing
- Reporting
- Expanded functionality with email templates
- Strong ROI - platform cost is very reasonable
- Overhead is super low - no need to have an in-house tech expert - platform is intuitive
- Great basic reporting and campaign analytics
LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors due largely to its attractive pricing.
Comments
Please log in to join the conversation