Leadpages - Create landing pages and popups
Overall Satisfaction with Leadpages
We used Leadpages to quickly develop landing pages for specific PPC campaigns used on LinkedIn and Google Ads (formerly AdWords). We wanted pre-designed templates where we could easily replace default content with our own. We were looking for designs that could help us convey our points easily and clearly, while improving the possible conversion rate.
Pros
- Provides professional looking templates for creating landing pages
- Good number of integrations with third party products
- Educational articles which discuss points and features of successful landing pages
Cons
- If you use their editor to build pages, it tends to add unnecessary code into the pages. While it's not something that you'll notice as an end user, it does have an impact on SEO.
- If you're testing out some of the freebies they give away in their blog posts, you need to enter your email to download them individually every time.
- Pricing may be a little high for tech savvy people, who don't mind putting together their own resources.
- Performance of landing pages designed with Leadpages seems to be on par with 3rd party templates I have manually edited using Notepad Plus Plus.
- Page designs are responsive, so it helps with mobile traffic.
Leadpages' and Unbounce's landing pages are both built using drag-and-drop editors, are mobile friendly (responsive), and feature a reasonable suite of integrations - including Wordpress. Both offer plans that feature A/B testing. The deciding factor for us in choosing Leadpages was price. Unbounce is significantly more expensive with their cheapest plan currently at $79 / mo billed annually. Leadpages is currently $48 / mo billed annually for their middle tier plan.
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