Klear: A Good Influencer Solution for the Price
Updated August 11, 2021
Klear: A Good Influencer Solution for the Price
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Meltwater Social Influencer Management (Klear)
I work on a small team at a mid-size advertising agency, where we manage and lead our clients' influencer marketing strategies and programs. We use Klear on a pretty regular basis (at least 2-3 times per week) to help identify influencers, execute programs and measure results. Before we started using Klear our team was doing all of our influencer identification manually (searching on Instagram, reading articles about the best "lifestyle" bloggers, etc.) so we really wanted a platform to help us streamline that process. We also liked Klear over other similar products because it was a self-service platform and it isn't an opt-in network, making the pool of influencers to vet as large or small as we need it to be. This was important because some of our clients run hyper-local campaigns, so we needed to be able to filter down and see results in a small city.
Pros
- It's a very intuitive and user-friendly platform.
- It provides the ability to gather actual, verified data (including IG Stories).
Cons
- It rounds numbers to the nearest hundred (for instance, will report "1.4K Story views" rather than the true number).
- I am based in the US and my representative is based in Israel, so there is a delay in response at times.
- Klear allows us to optimize our time spent in other areas, like strategy or execution, rather than manually looking for influencers.
- Klear has helped us be more data-savvy and stand behind our influencer recommendations/programs with tangible numbers like audience demographics.
From a price standpoint, Klear was more reasonable than competitors, and definitely a factor in our decision last year. We also liked that Klear was mainly a SaaS platform and allowed us to manage our own campaigns from start to finish. A lot of other influencer marketing platforms/companies offer services where they manage the campaign and influencer relationships. This is definitely handy, but by having the ability to manage programs in-house, it allows us to be more profitable.
Do you think Sysomos, now part of Meltwater delivers good value for the price?
Yes
Are you happy with Sysomos, now part of Meltwater's feature set?
Yes
Did Sysomos, now part of Meltwater live up to sales and marketing promises?
Yes
Did implementation of Sysomos, now part of Meltwater go as expected?
Yes
Would you buy Sysomos, now part of Meltwater again?
No
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