When it works well, it's good
July 17, 2023

When it works well, it's good

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Vault

Overall Satisfaction with Khoros Marketing

We use Khoros for social media moderation of our accounts across Facebook, Instagram and YouTube. The columns allow us to filter based on level of risk to prioritise our moderation since we get a very large volume of social media comments (i.e. our Facebook page has over 4.5 million followers).

Pros

  • Provides columns to sort social media comments
  • Columns are customisable
  • Dismissing comments is quick and easy

Cons

  • Filters don't always work
  • The hide comment feature can be buggy and sometimes randomly stops working
  • Manually refreshing columns is tricky to deal with high volume accounts
  • Helps with quickly seeing comments as they come in live
N/A
Allows us to sort for defamation risks against individuals/public figures.
It seems to keep up with large volumes relatively well.

Do you think Khoros Social Media Management delivers good value for the price?

Not sure

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Social Media Management again?

Yes

It is good for getting comments across multiple social media platforms into one feed that can then be sorted into columns. However, it can be trickier for monitoring comments on live Facebook videos and doesn't seem to be fast enough.

Khoros Social Media Management Feature Ratings

6.0
Boolean keyword searches
Not Rated
Filtering out noise/spam
5
Sentiment analysis
5
Broad channel coverage
8
7.5
Content planning and scheduling
8
Audience targeting
Not Rated
Workflow management
7
8.0
Automated routing and prioritization
8
Customer interaction histories
8
Bulk actions
8
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
8.0
Twitter
Not Rated
Facebook
9
LinkedIn
Not Rated
Instagram
7
Pinterest
Not Rated
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

Comments

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