Keap: Affordable, Supportive, and Rich with Resources
Overall Satisfaction with Keap
Keap serves as our CRM, our email communications platform, and a place to manage our e-commerce. We previously had an ineffective patchwork of cheap tools, and Keap has been worth every penny in preventing all the loss of information translation between those. I love the automation available as it provides us with plenty of opportunities to streamline our processes, nurture campaigns, and follow up. It provides us with better ways to track our income as well as the effectiveness of our marketing. Along with AccessAlly, we have recently been able to integrate Keap into our website processes as well, further automatic our customer journey for both members of the organization and new leads.
Pros
- Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
- Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
- Updates: Keap is constantly providing more and better solutions!
Cons
- Analytics: They have recently added some analytic reports and dashboards, but I believe they still have a lot to be desired here. Because they are still rather new, I do have faith these will be updated.
- Membership: Our organization and e-commerce include membership to our Institute, which isn't quite something that Keap was designed to support, so we have to get creative to automate processes or are stuck with some manual things.
- Shopping Cart: The Keap shopping cart leaves something to be desired with UX, especially for our international customers.
- Drastically reduced the time we spend nurturing new leads.
- Converting more leads to customers by allowing us to automate nurture and follow-up.
- Provided reporting that we previously lacked on our marketing efforts.
Keap is much more affordable than HubSpot, and while it perhaps does not provide quite as much detail, you can get all the detail you really need for a small to medium-sized business with Keap. It provides so many more options as a CRM than Constant Contact or Mailchimp did when I last used them.
Do you think Keap delivers good value for the price?
Yes
Are you happy with Keap's feature set?
Yes
Did Keap live up to sales and marketing promises?
Yes
Did implementation of Keap go as expected?
Yes
Would you buy Keap again?
Yes
Comments
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