Informatica Cloud MDM Review | TrustRadius

Overall Satisfaction with Informatica MDM

Use Cases and Deployment Scope

Cloud MDM is used to perform master data management services with salesforce.com.

Pros and Cons

Pros

Automate detection of duplicates
Automate merging of multiple contacts
Workflow for manual merge of contacts

Cons

salesforce.com specific
Rules are limited in complexity
Consolidation rules are limited in complexity

Return on Investment

Stopped duplicates from entering salesforce.com
Eliminated manual merging of contacts
Increased accuracy of salesforce.com

Alternatives Considered

Profisee

Informatica was resident within salesforce.com itself.

Other Software Used

RedPoint Convergent Marketing Platform, Reltio MDM

Likelihood to Recommend

[It's well suited for] automatic detection and stopping duplicates from being entered into salesforce.com.

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