Using iContact for Marketing to Professionals
Overall Satisfaction
Pros
- iContact provides great tools for managing my e-mail contact list
- iContact allows me to focus on the message I want to send, rather than on the mechanics of sending it
- iContact give me the tools to customize what I want to say and who I want to say it to
Cons
- Much of the benefit in iContact depends upon setting it up properly at the start. If you begin without a clear idea of what you are doing, you'll have to go back and redo all of the work.
- Much of the information regarding delivery effectiveness depends upon feedback that most corporate e-mail systems don't allow to be collected
- The online message editor has a jerky, unstable feel to it. I prefer to write my message in outlook or a word processing application and then paste it into the editor to minimize the amount of work I have to do in it.
- More efficient management of my e-mail contact lists.
- Quicker and easier to send messages to contacts on my lists.
- Easier to integrate social marketing into my marketing plans.
Product Usage
3 - Sales and Marketing. We are tasked with communicating by all available methods to both markets and individuals to explain our unique chemical safety consulting services and products.
Comments
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