Overall Satisfaction with HubSpot
Pros
- HubSpot's best feature is the email workflow tool. Contacts are sent personalized emails based on actions they take with each email they receive.
- HubSpot's Enterprise reporting capabilities are outstanding. It allows companies to pinpoint exactly which pages and activities generated the highest revenue. Companies no longer have to guess with marketing initiatives were successful for future investments.
- HubSpot's social monitoring is excellent. The tool displays all engagement in one place, eliminating the need to rely on other social media monitoring tools.
Cons
- HubSpot's blogging tool needs further development. The customization options are not as robust as other platforms and it takes long to load content.
- HubSpot has had a positive impact in quick lead generation by implementing conversion paths (blog post, cta, landing pages, thank you pages, follow up email).
- HubSpot has also had a positive impact on increasing traffic after we began creating content based on HubSpot's keyword opportunities.
- HubSpot has increased the amount of marketing activities we can execute per client because of the great automation features.
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