Item: HubSpot Marketing Hub
Rating: 10
Author: Jan Beery

Overall Satisfaction with HubSpot

Use Cases and Deployment Scope

We use HubSpot, not only for our own business, but for all of our client's organizations. The business problems it addresses are, the ability to manage engagement, content development, lead generation, management tools, workflows, analytics, email marketing, all levels of the sales funnel. It allots us the time to foster a creative work environment, and increases work productivity.

Pros and Cons

Pros

HubSpot addresses all levels of the Sales Funnel
HubSpot has great customer service.
HubSpot supports agency partners.
When running a busy organization, having tools and support easily and readily accessible, builds loyalty, and commitment to the product. The HubSpot team is an integral part of our team.

Cons

List analytics
More customized work flows
Reporting

Return on Investment

Shortened selling cycle
Management tools related to sales team engagement and management
Analytics reporting and strategy development
Sales training support, with the use of reporting, prospecting and lead follow up
Improved customer service

Alternatives Considered

Ease of use, more top of the funnel prospect capturing.

Likelihood to Renew

Our partnership with HubSpot is the foundation of our content marketing programs. We consider them a part of our team, and as such, depend on them. They support our business growth with strategy, education, and a forum for collaboration.

Likelihood to Recommend

What are to trying to do with your business?
Where are you currently capturing your leads?
How are you keeping your prospects/customers engaged?
Are you the expert in your focus area? If so, talk to me about that.
How do your sales people prospect?
What's the average selling cycle?

Using HubSpot

Users and Roles

10 - Account Manager, Content Manager, Social Media Manager, President, Analytics Manager

Support Headcount Required

6 - All are certified inbound marketers. Writing background, marketing background, sales background, medical industry background

Business Processes Supported

Drive Leads
Attract Prospects
Manage Sales team
Prospecting

Innovative Uses

Sales training on how to prospect and research
Leadership training on who is coming to the site
Social media managment

Future Planned Uses

Improved sales management
Additional sales training
Lead management enhancements

Evaluating HubSpot and Competitors

Products Replaced

Key Differentiators

Product Features
Product Usability
Analyst Reports
Third-party Reviews

The product was easy to use, the support was fantastic!

Evaluation Lessons Learned

I wouldn't change anything.

HubSpot Implementation

Implementation Rating

They are great to work with. Typically, any issues are on the customer end.

Implementation Details / Implementation Partner

Implemented in-house

Implementation Phases

Implementation Issues

No issues that I know of.

HubSpot Support

Support Rating

They are always helpful and able to resolve issues.

HubSpot Marketing Hub Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Exceptional Examples of HubSpot Marketing Hub Support

We had an issue with a Salesforce integration. HubSpot worked with us, even though they identified it wasn't a HubSpot issue, they stayed with us through the whole process. Always wonderful people to work with. Customer service is key for us, and HubSpot is fantastic!

Using HubSpot

Usability

It's made our lives easier, in managing all the moving parts to an inbound marketing strategy.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using	Lots to learn