Auto-capture every user interaction with no manual event tracking. No messy tracking plans. No custom ETL pipelines
December 03, 2022

Auto-capture every user interaction with no manual event tracking. No messy tracking plans. No custom ETL pipelines

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Growth

Overall Satisfaction with Heap

How you use Heap in your organization?
We use Heap to auto-capture every user interaction in our website. it used by the product and marketing teams to better understand user behavior, find errors, and make more informed decisions about product changes.

What are the business problems the product addresses and what is the scope of your use case?
When one of our users informs us that he has encountered an issue with our site we use Heap to define events retroactively and immediately do analysis on those events.

Pros

  • Automates away the annoying parts of user analytics
  • Can define which pages people were on, what element they clicked on, the color of the button, the target text on the click, the actions users took before and after clicking, the users’ titles, what other actions users who click that button tend to take

Cons

  • Make some deeper and more specific tutorials for the tool
  • Heap does not work for native mobile apps because it doesn’t offer a way to define custom events
Heap is better because its easy to use, easy to install. With Heap you just add a snippet of tracking code to your header, instead of having to instrument each event like you do with other tools.

Do you think Heap delivers good value for the price?

Yes

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

Yes

Did implementation of Heap go as expected?

Yes

Would you buy Heap again?

Yes

Scenarios when Heap was well suited:
It is when a user claims that he encountered a bug without giving us the details of the error message.

Scenarios where it is less appropriate:

Its when we try to capture user interaction in our mobile app

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