User-friendly, cheap option
October 02, 2024
User-friendly, cheap option
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Surveys
Google Surveys is used within my organisation to help conduct white labelled research to prospective audiences - potential future clients or people we could work with. We are able to conduct anonymous research to specific types of users. We usually use Google Surveys when it is something a little quicker and more of a testing the water on user research, as their options for reaching panel members are not necessarily as robust, weighted etc. as a proper market research company with the own panel.
Pros
- Good user experience
- Clean, easy to use interface
- Affordable
Cons
- More sophisticated audience targeting
- Offering access to a weighted, nationally representative panel
- Expert researcher support on hand if needed
- More guides on writing good questions
- Allowed easier survey building
- Allowed simple surveys to be sent
- Allowed white labeled research
Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like SurveyMonkey I would have more faith in the Google technology and robustness of sample.
As we have Microsoft 365, sometimes Microsoft forms is a preferred internal source of surveying for free and easily analysing the data.
For more robust and accurate market research projects, or even just insights that I can trust more, I would recommend a Market Research Provider as they offer a lot more options to target a key audience and you can rely on their data a bit more - it is weighted, nationally representative etc. Companies with their own research panels tend to have greater data quality that you can put more trust in.
As we have Microsoft 365, sometimes Microsoft forms is a preferred internal source of surveying for free and easily analysing the data.
For more robust and accurate market research projects, or even just insights that I can trust more, I would recommend a Market Research Provider as they offer a lot more options to target a key audience and you can rely on their data a bit more - it is weighted, nationally representative etc. Companies with their own research panels tend to have greater data quality that you can put more trust in.
Do you think Google Surveys delivers good value for the price?
Yes
Are you happy with Google Surveys's feature set?
Yes
Did Google Surveys live up to sales and marketing promises?
Yes
Did implementation of Google Surveys go as expected?
I wasn't involved with the implementation phase
Would you buy Google Surveys again?
Yes
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