Review on Google Analytics from an analyst's perspective
September 16, 2019
Review on Google Analytics from an analyst's perspective
Score 7 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
Google Analytics is being used mainly in the Digital Analytics organization. We are using Google Analytics to report and analyze website traffic and conversion data. Also, we are using Google Analytics to inspect bot traffic patterns.
Pros
- Visualizing traffic patterns.
- Showing website data in an organized way.
- Very easy installation.
Cons
- It is missing drag-and-drop-type data analysis functionality.
- Its tagging structure is not very sophisticated.
- It does not provide in-depth technical support from Google.
- Google Analytics helped us to get quick data on smaller projects.
- Google Analytics does not require dedicated IT support, so it helps to achieve a higher ROI.
- Google Analytics is easy to learn, so it helps to reduce training expense.
Google Analytics is free and easy to implement, so we use Google Analytics in smaller projects that have a limited analytics budget. However, Google Analytics has a relatively limited analytics capacity compared to Adobe Analytics so it is not being used for large-scale projects.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes
Comments
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