#1 with everyone else a distant #2
May 05, 2014
#1 with everyone else a distant #2
Score 9 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Modules Used
- Mobila
- Admob
Overall Satisfaction with Google Analytics
Multi departments, primary focus with Programmatic and secondary used by accounting/finance for revenue recognition, pacing, forecasting
Pros
- Ease of reporting
- Flexible to customize
- Accurate forecasting
Cons
- Easier interface to bring data down into Excel, Salesforce, Peoplesoft
- Allows for an efficient lean operation
- Presentations are powered quickly with charts
Multi exchange reporting packages do not provide close to the same insights and trust
Comments
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