Analyze This
April 30, 2014

Analyze This

Shane Hayes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is used by multiple departments to quantify data and measure success, ROI and productivity. By far the biggest user of the platform is our marketing team. We use Google Analytics to track not only web traffic but also pay-per-click ROI, traffic patterns, content popularity and much more. Our social media team is able to leverage Google Analytics to determine the best time to post, measure effectiveness of social marketing campaigns and much more.

Pros

  • Incredible customization
  • Wide variety of data sources
  • Free, can't beat the price!

Cons

  • The user interface could use a refresh, it can be hard to find what you are looking for at times
  • Better sorting options for data, it can be a pain at times to narrow down the data you really need
  • We have seen faster lead conversion
  • We have seen a higher ROI
  • We have been able to better focus our PPC efforts
I believe it is an essential tool for any size business and is not "optional".
I highly recommend every user of Google Analytics to complete the Google Analytics Platform Principles course offered by Google for free each year. This will greatly increase your knowledge of the platform, expertise and make it much easier to create custom data sets and reports. I believe Google Analytics is an essential part of every company's data toolset.

Using Google Analytics

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